Andy Seed

Secondary Resources
Reluctant Readers
Primary Resources
Billy Badger's Book Club
Andy Seed

Andy Seed is the author of the acclaimed ‘All Teachers’ series of humorous memoirs beginning with the best-selling 'All Teachers Great and Small'. He also writes poetry and non-fiction children’s books for Hodder and Bloomsbury and is a popular speaker at venues across the country.


Andy lives in the wilds of North Yorkshire where daily he goes out with glinting weapons to do battle against the giant weeds in his garden. He usually loses.

Chocolate Wars
Stories need drama. I was thinking, ‘What really matters to a 14 year-old?’ and as I was thinking I was eating. Chocolate.
The idea came very quickly after that: chocolate is something that’s so easy for us to get hold of but it’s actually only been around for quite a brief time in historical terms. What if it was really hard to get hold of? Even better – what if it was running out and the price was going up? There’d be a mad scramble. Remember the fuel crisis when petrol was running out a few years ago? People were queuing and going crazy because something they valued and took for granted was suddenly in short supply. 
So there we are: I killed off chocolate and put a choc-mad lad in a state, giving him a ray of hope, of course. I’m not that mean…
Andy Seed

You can read more about this title and other titles from the Ignite series here.
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Q&A with Andy Seed

What inspired you to write for reluctant readers?

Reluctant readers are kids who need inspiring. Reading and enjoying reading are so important that I just had to do something to try and capture their imaginations – so I wrote a story. I also recall being a bit of a non-reader myself at an early age, so that helped.

What challenges do struggling readers face when they open a book?

It’s that business of not simply being able to enjoy the contents because you’re still struggling to decode them. They know they are going to get stuck on words and understanding, typically. There’s also the stigma of typically being given a ‘babyish’ book.

What is your favourite type of character to create?

I like smart-alecs who are always on the edge of being duffed up but somehow just get out of it because of their wit, nous and speed.

What features and methods do you use to ensure that your books have that High Interest appeal that really engages young readers?

Fast pace, easy opening, recognisable characters, story that grasps the reader right away, short paragraphs, interesting/relevant themes, humour, action, fun.

What difference do books like these make to children who are in need of literacy support?

A big difference: typically reluctant readers who succeed are given a ‘breakthrough book’ or series which is exactly right for them in terms of looks, tone, content, subject matter and image – as well as being a great story or a riveting non-fiction read, of course. These books are punchy, prickly barbs, cunningly designed to hook unenthusiastic readers and get them going.

Can you give us any teasers of what to expect in Chocolate Wars?

Well, it has the mother of all crises for a start: the world is running out of chocolate – what could be worse? And it has a satisfying quotient of baddies, banter and barnstorming action.

What are the major themes of your work?

Humour, adventure, and did I say humour?

What controls do you place on the vocabulary you use and how important is this?

It’s very important for the reluctant reader and can make all the difference as to whether he or she gets into (and therefore enjoys the book), receiving a positive reading experience. It’s simply a case of knowing the kinds of words that struggling readers have problems decoding (I was a teacher for 17 years so this is second nature) and avoiding them without making the narrative too soft or dull.

What is your favourite children’s book?

Oh NO, I have to choose… One? It’s almost too hard because there are so many great books but it has to be Goodnight Mr Tom.

Do you have any advice for aspiring writers/authors?

All authors say ‘read a lot’ and it’s true – that’s by far the best thing to do. Then practise writing. Also, keep a notebook, research what’s popular at the library, don’t try and copy and write about what interests you. 

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Ed and the Shirtmakers

Ed and the Shirtmakers

Ed needs to make some money quickly!

He has run out of t-shirt design ideas and needs to think up some new ones.

Where on Earth is he going to come up with these new ideas?

Ed has hit a brick wall with his t-shirt business. Luckily, he gets some help from some mysterious night time visitors. But who are they? And how can he repay them?